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SSBR LIBRARY

The SSBR Swiss School of Business Research Library offers a subscribed service to its users of electronic resources and a careful selection of quality resources: books, electronic magazines, case studies, open files, etc.

Conditions of use

 

The SSBR Library has subscribed the appropriate licenses of electronic resources which authorize the use on the same for academic use, other uses such as profit-making or activities not connected to the SSBR are strictly prohibited.

The authorized users are only permitted to print, store and copy articles from magazines, a chapter of books or partial registers at databases, only in a reasonable number with the object of research, teaching and study, without infringing the specific conditions at each license.

It is prohibited (general terms):

Any use which infringes the current law of Intellectual Property (R. D. L. 1/1996, 12th April, reformed by law 23/2006 at 7th July), the General Data Protection Regulation (GDPR) (EU) 2016/679, as well as, the organic law of protection of information of personal character (organic law 15/1999, 13th December), and any other law which is applicable.
The copying of entire magazines, electronic books or databases.
Manipulate or alter any register, document or resource component, as the warnings and conditions and the same use.
The use of information for a commercial or lucrative benefit.
To carry out large downloading at information, other then the limits allocated for each producer.
The access to electronic resources implies the acceptance by all users the conditions of use, the user being responsible for any damage detrimental which may occur.

BOOKS


MANAGEMENT
 
 
 
 
Belen, R. Lorbes, D. Influence, Power & Politics in the Organization. 7 pages.
 
Bluestein, A. Dahl, D. Etal. (2012). 101 Tips for Managers. New York. Mansueto Ventures LLC. 54 pages
 
 
 
 
 
Chaturvedi, N., Martich, M., Ruwadi, B., Ulker N. McKinsey. (2009). The Future of Retail Supply Chains. 5 pages. 
 
 
Corporate Social Responsibility: The Shape of a History. Center for Ethical Business Cultures. 52 pages.
 
 
Crowther, D., Aras, G. (2008) Corporate Social Responsibility. 141 pages.
 
Deighton, J. (2008) Dove: Evolution of a Brand. Harvard Business School. 13 pages.
 
Dixon, I. (2005) Cultural issues in mergers and acquisitions. Deloitte. 6 pages.
 
Dixon, T. Corporate Social Responsibility, the Triple Bottom Line, Standardization and Brand Management in Houston, Texas. 43 pages. 
 
Dominguez, R., Martins, G. (2017). Knowledge Management Process: a theoretical-conceptual research. São Carlos. Gest. Productions. 17 pages.
Ford/General Motors/Chrysler. (1995). Advanced Product Quality and Control Plan. 130 pages.
 
Frosdick, S., Walley, L. (1997) Sport and Safety Management. Staffordshire University. 335 pages.
 
 
Gonzalez, R., Martins, M. (2017) Knowledge Management Process: a theoretical-conceptual research. 18 pages.
 
Guthrie, D. Forbes Co. (2012).  Building Sustainable and Ethical Supply Chains. 6 pages.
 
Hogan, J. (2014) The People side of Project Management. 1st edition. 60 pages.
 
Hong Kong University. (2019) Human Resources Management. Creative-Commons. 481 pages
 
 
Human Resource Management. The Practice of Human Resource Management. 22 pages.
 
ICWAI FOR J.A.O. Management Accounting. 304 pages.
 
 
 
Ivanko, S. (2013) Organizational Behavior. 288 pages.
 
Koen,C. (2005). Comparative International Management. McGraw-Hill. 588 pages
 
Kubr, M. (2002) Management Conuslting – A guide to the profession. 4th Edition. 927 pages.
 
Kumar, S., Suresh, N. (2006) Production and Operations Management : With Skill Development, Caselets and Cases. 2nd Edition. 284 pages.
 
Lalonde, J. Leadership is Dangerous. Avoiding 4 Traps every leader will face.  17 pages. 
 
 
 
MCA. Management Consultancy. 30th Edition. 45 pages.
 
Moon, Y., Quelch, J. (2006) Starbucks: Delivering Customer Service. Harvard Business School. 20 pages.
MTD Training. (2010). Coaching & Mentoring. Ventus Publishing. 48 pages
 
Mirashi, S. (2010) Financial Planning. 143 pages.
 
Nancarrow, S., Booth, A., Ariss, S., Smith, T., Enderby, P., Roots, A. (2013) Ten principles of good interdisciplinary team work. 11 pages.
 
Newton, P. (2016) Leadership Models: Leadership Skills. 1st Edition. 49 pages.
 
Newton, P. (2016) Project Management Processes: Project Skills. 1st edition. 51 pages.
 
Nash, R. An Overview Based on Crosby’s Zero Defects Programme. Total Quality Management. 36 pages.
 
 
Paramasivan,C. Subramanian, S. (2018) Financial Management. New Age International. 280 pages
 
Parrish, R., Bulmer, S., Humphreys, P., Moran, M. (2003) Sports law and policy in the European Union. 280 pages.
 
Passenheim, Dr O. (2010). Change Management. Ventus Publishing. 51 pages
 
Pollack, J. (2015) Is there a divide between change management theory and practice? The Business & Management Review, Volume 6. 10 pages.
 
Reis, E. (2011). The Lean Start-up. Crown Business. 296 pages
 
Redelman, G. (2012) Interview Secrets Exposed. Bookboon. 34 pages. 
 
Redelman, G. (2012) Resume Secrets Exposed. Bookboon. 44 pages.
 
Richards, G. Kogan Page. (2014). The Warehouse of The Future. 4 pages.
 
Robertson, F., Johnson, E. (1987) Radiotelephony Communication
 for Pilots. Airspeak. 212 pages.
 
Robbins S.P., Coulter, M. (2102) Management 11th edition.  Prentice Hall 689 pages
Open source. (2012) Management Principles. . 770 pages. 
 
Saltman, R., Busse, R., Mossialos, E. (2002) Regulating entrepreneurial behaviour in European health care systems. 256 pages.
 
Schmitz, A. (2012) Management Principles. 720 pages. 
 
Singh, S., Brahma, S., Deka, P., Singh, I. (2017) 1st International Conference on Transforming Library 2017. 994 pages.
 
Steers, R., Sanchez-Runde, C., Nardon, L. (2010) Management Across Strategies. Cambridge University Press. 459 pages.
 
The Saylor Foundation. Applications ahead of Theory. 1603 pages.
 
The Saylor Foundation. Managerial Accounting. 972 pages.
 
The Saylor Foundation. Introduction to Principles of Management. 646 pages.
 
Thornton, P. (2011) Sports Law. 837 pages.
 
 
Vallini, C. (2007) Ethics in Management Consulting. 14 pages. 
 
Watt, D. (1998) Sports Management and Administration. E & FN SPON. 268 pages.
 
Weerasinghe, M., Weerasooriya, W. (2019) 3rd International Conference on Library and Information Management. 389 pages.
 
Williams, M. (2008) The Principles of Project Management. 66 pages.
 
Wong, G. (2010) Essentials of Sports Law. 4th Edition. 932 pages.
 
 
MARKETING
 
Adolph, G. Manardi C., Neely, J. strategy + business. (2012). The Capabilities Premium in M&A. 12 pages.
 
Armstrong, J., Lukeman, G., Patnaik, S. (2010) Persuasive Advertising. Evidence-based principles. 402 pages.
 
 
Baker, H. B2B PR Blog. 31 PR Tactics That Make For Memorable Campaigns. 11 pages 
 
Biech, E. Marketing Your Consulting Services. Pfeiffer. 318 pages.
 
Brisk, P. (2011) Creating your CV as a self marketing tool. Bookboon. 118 pages.
Brisk, P.  (2012) Essential job searching tools. 82 pages.
 
Burnettm J. (2008) Core Concepts of Marketing. 298 pages.
 
Buttle, F. (2009) Customer Relationship Marketing. 2nd edition. Butterworth-Heinemann. 523 pages
Caldwell, M. Email Design & Content Lookbook. 40 pages.
 
Chaffey, D. (2017) Digital Marketing Planning Template. Smart Insights. 9 pages.
 
DeMellier. (2018) Referral success for luxury brands. 14 pages.
 
Demand Metrics. (2018) The State of Email Marketing. 51 pages. 
 
Digital Marketer LLC. (2014). 212 Blog Ideas. 73 pages.
 
 
Frankel, K., Johnson, S. The Marketer’s Crash Course in Visual Content creation. Hubspot. 60 pages.
 
 
Henny, M. (1998) Heineken N. V: Global Branding and Advertising. Harvard Business School. 13 pages.
Kayode, O. (2014) Marketing Communications. 1st edition. 305 pages.
 
 
Kottler,P. Keller, K.L.  (2010). Marketing Management 14th edition. Prentice Hall 812 pages
 
Kumar. (2018) Advertising & Sales Promotion 224 pages
 
Loudyi, S., Sagebien, J., Turgeon, N., McKillop, I. (2009) Marketing Planning at Just Us! Cafes. Richard Ivey School of Business. 21 pages.
 
 
Marketo. Tika, Sylvia. (2015). 7 Principles of Engagement Marketing. California. Market (NASDAQ: MKTO). 22 pages.
 
Miller, J. The Defintive guide to Marketing Automation. Marketo. 100 pages.
 
McAuliffe, W. Are you getting the most out of Twitter? A Marketer’s Guide to what’s new. 39 pages.
 
Mohr, J., Sengupta, S. Slater, S. (2005) Marketing High Technology Products and Innovations. 50 pages.
 
 
 
 
Rynne, A. (2018) The LinkedIn Pages Playbook. 33 pages. 
 
Setch, F. (2014) The Art of Interview Skills. 1st edition. 35 pages.
 
 
Sweetman, J. (2013) How to Excel at interviews. 1st edition. 57 pages.
 
Taylor, P. Davies, L. Wells, P. Gilbertson J. Tayleur, W.Case: the culture and sports evidence program. (2015). A review of the Social Impacts of Culture and Sport. 136 pages.
 
The Saylor Foundation. The Power of Selling. 663 pages.
 
Vaughan, P., Devaney, E. The Essential Step by Step guide to Internet Marketing. Hubspot. 32 pages. 
 
Watson, R., Berthon, P., Pitt, L., Zinkhan, G. Electronic Commerce: The Strategic Perspective. 103 pages.
 
Wind, Y., Weber, P. Beyond the 4Ps: A New Paradigm Emerges. 5 pages.
 
Wirth, N. (2018) Hello marketing, what can artificial intelligence help you with? International Journal of Market Research. 5 pages.
 
Yes Marketing. (2019) 5 Strategies to maximize your marketing budget. 12 pages.
 
Yes Lifestyle Marketing. (2018). A Marketer’s Guide to Reaching Each Consumer Generation. 23 pages.
 
BUSINESS
 
Bauer, T., Erdogan, B. (2012) An Introduction to Organizational Behavior. 784 pages.
 
Bodla, B., Garg, A., Verma, R., Jindal, K. Security analysis & Investment Management. 515 pages.
 
Bookman, C. (1914) Business Arithmetic. 251 pages.
 
Capricorn Consulting. Buying a Business: Due Diligence Checklist. 7 pages.
 
Clegg, C. (2016) How to Write a Business Plan that really works. 1st edition. 66 pages.
 
Damodaran, A. Investment Philosophies. 219 pages.
 
Dreveborn, I., Taheri, A., Theilkemeier, L. (2010) Corporate Social Responsibility . The legal framework for CSR. 38 pages. 
 
Elearnmarkets. Banking. 93 pages.
 
Eker, H. (2017) Business idea template. 17 pages.
 
 
 
 
Georgieva, M. An Introduction to Business Blogging. Hubspot. 42 pages.
 
Greener, Dr. S (2008) Business Research Methods. Ventus Publishing. 110 pages
 
Greylock, C. (2014) Setting Sales Territories, Compensation and Quotas. Catherine Competitive Corporation. 27 pages.
 
 
Holden, G. (2013) Starting an Online Business for Dummies. 7th Edition. 456 pages.
 
How to use Instagram for Business. Hubspot & Iconosquare. 41 pages.
 
Kumar, V., Anand, B., Gupta, S., Oberholzer-gee, F. (2013) The New York Times Paywall. Harvard Business School. 18 pages.
 
Lo, A., Wang, J. (2001) Stock Market Trading Volume. 102 pages.
 
Moon, Y. (2004) The Birth of the Swatch. Harvard Business School. 15 pages.
 
Moon, Y., (2006) Aqualisa Quartz: Simply a Better Shower. Harvard Business School. 18 pages.
 
Myles, G. (2003) Investment Analysis. 285 pages.
 
Nolan, R., Bennigson, L. (2002) Information Technology Consulting. Chapter 3. 40 pages.
 
Pentheny, G. (2009) Analysis of Stock Market Investment Strategies. 62 pages.
 
Quelch, J., Winig, L. (2008) Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign. Harvard Business School. 18 pages.
Quelch, J., Labatt, J. (2011) The American Express Card. Harvard Business School. 23 pages.
 
Rosenfeld, G., Lorsch, J., Khurana, R. (2011) Challenges to Business in the Twenty-First Century. 77 pages.
 
Sandlin, E., Entrepreneur Press (2014) Start Your Own Consulting Business. 4th Edition. 15 pages.
 
Silverstein, M., Fiske, N. (2003)  A Response to the Emerging Middle Market: Positioning new luxury goods. MLC. 23 pages.
 
Success Networks International. Small Business Assessment. 15 pages.
 
The Corporate Finance Institute. Accounting. 66 pages.
 
The Saylor Foundation. Chapter 1 The Foundations of Business. 940 pages.
 
The Saylor Foundation. Money and Banking. 531 pages.
 
The Saylor Foundation. Small Business Management in the 21st Century. 873 pages.
 
Tiemann , T. (2010) Introductory Business Statistics. 82 pages.
 
Villanueva, J., Ziskind, J. (2011) Santander and Formula One (A). IESE Business School. 28 pages.
 
Villanueva, J., Ziskind, J. (2011) Santander and Formula One (B). IESE Business School. 11 pages.
 
Vineethan, S., Venugopalan, K. Quantitative techniques for Business. 142 pages.
 
William House. Principles of Business Law. Study Manual. 453 pages.

 

 

 

ARTICLES & GUIDES


ARTICLES
 
2017 Online Education Trends Report. Bestcolleges.com. 25 pages.
 
Ardley, S., Brooke, G. (2014) Social Media Analytics. University of Oxford. 40 pages
 
Baba, A., Bhardwaj, K., Dhaka, S., Ashraf. T., Hasan, N. (2018) Developing Smart Libraries. Changes Challenges, Issues & Strategies. 22 pages.
 
Beales, H., (2017) The Value of Behavioral Targeting. 26 pages.
 
 
Dages, J., Li, M., and Moore, C. Bell State MBA. (2016). Walmart vs. Amazon. 20 pages.
 
Damodaran, A. Private Company Valuation. 55 pages.
 
 
Dolnicar, S., Grabler, K., Grun, B. (2011) Key drivers of airline loyalty. 32 pages. 
 
Elearnmarkets. Basic guide on initial public offerings. 37 pages. 
 
 
E-Agency. Elements of a PR plan. 15 pages.
 
Finley, P., Finley, L., Fountain, J. (2008) Sports Scandals. 200 pages.
 
Gittelman, M. Sports Safety. Cincinnati Children’s Hospital Medical Center. 8 pages.
 
Global Sports and Events Practice. Managing Increasing Terror Risk within the Sports and Events Industry. Marsh. 6 pages. 
 
Hammoud, S. Hammoud, Mohamad, Saleh. (2008). Assessing Project Success: Comparing Integrated Change  Management and Change Management. 103 pages. 
 
 
 
International Olympic Committee. (2002) Structure of the Olympic Movement. 61 pages.
 
Industry Overview: Consulting. Yeshiva University. 3 pages.
Kim, W., Mauborgne, R. (2007) Blue Ocean Strategy. Harvard Business Review. 12 pages.
 
Kumar, M. (2018) Role of media in sports. 3 pages.
 
 
 
Leepsa, N., Mishra, C. (2013) Do Mergers & Acquisitions pay off immediately? Evidence from Mergers & Acquisitions in India. 19 pages.
 
 
Lifschutz, L. (2011) Introduction to Sports Management. 5 pages.
 
 
Marra, T. 15 Steps to Transforming Yourself to a Strategic Leader. Global risk academy. 8 pages.
 
 
 
Narger, J., Sistonen, S., Mantyranta, A. Sales Promotion. 20 pages.
 
Nash, R., Rahim, A. (2004) Improving Communication Skills. 46 pages.
 
 
Ragsdale, M. George Fox University. Kluge, E. (2010) A market research project to identify new retail opportunities for Downtown Newberg. 97 pages.
 
Rakic, B., Rakic, M. (2014) Globalization of Markets and Global
 
Romano,N. (2003). Electronic Commerce Customer Relationship Management. Information technology & Management. 27 pages
 
 
Segal, J., Smith, M., Jaffe, J. (2009) Conflict Resolution Skills. 6 pages.
 
Simplifying. Airline trends. (2014) The state of airline marketing. 19 pages.
 
Stead, D. (2002) Sports & The Media. 17 pages.
 
 
The Wall Street Program (2006) The Valuation Training Program. 37 pages.
 
Vault Inc. (2005) Valuation Techniques. 42 pages.
 
 
White, G. The Atlantic. (2015).  Are Factories in Bangladesh Any Safer Now?  5 pages.
 
GUIDES
 
4imprint Blue Papers. (2009) Effective Event Planning. 14 pages.
 
Avalara. (2013) The Definitive Guide to sales and use Tax. 28 pages.
 
 
 
 
Chaffey, D., Story, J., Gibson, P., Burman, J. Ecommerce Personalization Buyer’s Guide. 33 pages.
 
Clark, B. (2016) Copywriting 101 – How to craft compelling copy. Copyblogger. 91 pages.
 
Devito, L., Simon, N. State of the Industry: The Consultant of the Future. ALM Intelligence. 25 pages.
 
DigitalMarketer (2017) The Ultimate Email Marketing Metrics Guide. 39 pages.
 
Elearnmarket. Guidebook on mutual funds. 80 pages.
 
Elearnmarkets. A Handbook of Technical Analysis. 44 pages.
 
EquiCap Partners LLC. How to value a Private company. 4 pages.  
 
 
Fáilte Ireland (2013) Business Diagnostic Indicator. 30 pages.
 
Fishel, S. (2015) Excel 2016 Core Part One. 1st edition. 151 pages.
 
Furrer, O., Sudharshan, D. (2001) Internet market research: Opportunities and problems. 7 pages.
 
Harrison, S. (2012) SEO and Traffic Guide. 21 pages.
 
 
How to make a mobile-friendly website. SEO Tips. Hubspot. 18 pages.
 
International Civil Aviation Organization. Guidelines for Aviation
 
Kredent Money. Guidebook on succession planning. 74 pages.
 
Kolchinsky, P. (2011) The Entrepreneur’s Guide to a Biotech Startup. 4th Edition. 98 pages.
 
McKee, P. How to Answer Interview Questions. Career Confidential. 111 pages.
 
MCA. (2010) The Value of Consulting. An analysis of the tangible benefits of using management consultancy. 12 pages.
 
 
Nichols, M., Pot, J. Your guide to social media marketing. 34 pages.
 
Oliver, G. (2010) The Volvo – Renault Case. 2 pages.
 
 
Poznanski, J., Sadownik, B., Gannitsos, I. (2013) A guide to useful rations for understanding your social enterprise’s financial performance. 13 pages.
 
 
Schmid, J., Vaughn, T., Brady, S. Comprehensive M&A due diligence checklist for buyers. Grant Thorton. 30 pages.
 
 
 
 
West, T. (2002) Business Valuation Methods. 5 pages.
Zadelhoff, M., Lovejoy, K., Jarvis, D. (2015) Battling fraud at the root cause. IBM Software. 8 pages.
 

CASE STUDIES

Alon, I., Fetscherin, M., Carvajal, C. (2014) Swiss Army: Diversifying into the Fragrance Business. 11 pages.
 
Bendle, N., Horne, D. (2014) Visa Inc. and the Global Payments Industry. 8 pages.
 
Bureau van Dijk. BNP Paribas – Case Study. 2 pages.
 
 
 
Faulk, S. Usunier, J. (2003) AIDS: Designing a communication campaign for Mexico . Graduate School of Business. 11 pages.
 
 
 
Gupta, S., Han, S. (2008) Cyworld: Creating and Capturing Value in a Social Network. Harvard Business School. 18 pages.
 
 
Meister, M. (2012) Marketing Research Assignment – Wendy’s Case. Boston University. 30 pages. 
 
Roth, E., Aberson, T. (2006) Compelling Conversations. Questions and Quotations on Timeless Topics. 166 pages.
 
 
Shuh, A., Grasby, E. (2006) Cole and Parker: Socks that start businesses. 9 pages.
 
The Gee Media Case study. Acquisition Process: The Gee Whiz Media Case Study. 20 pages.
 
Ton, Z., Harrow, S. (2010) Mercadona. Harvard Business School. 25 pages.
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