“Social Media in Education” by Maria Fernanda Dugarte PhD. is an in-depth examination of how social media platforms have become crucial in the landscape of education, specifically in recruitment and admissions processes. The book discusses strategies for leveraging platforms like Facebook, Instagram, and Twitter to engage with prospective students, showcasing campus life and academic opportunities. It also covers the ethical considerations and challenges of using social media in educational settings. This book is a valuable resource for educators and administrators looking to modernize their approach to student recruitment and engagement through social media.